critical risk
Sensitive data profiling
“We use the information we collect to customize our services for you.”
Personalization can include profiling across products, ads, and automated systems.
Lay The Terms
Public fine-print scan
Google Privacy Policy
Google privacy language includes broad data use, personalization, advertising, and sharing patterns. The main concern is not a single sentence, but the scale of data processing.
Soul Scale
8.4/10
Band
Soul squeeze
Verdict
Risky
Tilt
Favours company
Top red flags
high risk
Vendor and partner sharing
“We provide personal information to our affiliates and other trusted businesses or persons to process it for us.”
Data may move through service providers and affiliates.
high risk
Advertising use
“We use information to show personalized ads.”
Personal data can directly shape advertising and targeting.
high risk
Cross-service activity signals
“We collect information about your activity in our services.”
Activity across products can build a detailed behavioral profile.
medium risk
Retention and controls
“We retain data for different periods of time depending on what it is and how we use it.”
Retention can be complex and user controls may not erase every operational copy immediately.
Related glossary terms
Public scans are educational summaries, not legal advice. Always review the official document before making important decisions.